Ektron 9.00
Ektron's Marketing Optimization Suite
Marketing departments are constantly challenged to deliver greater business results on the Web—leads, sales, downloads, donations, awareness and more. Yet marketers still deliver "one size fits all" Web experiences to customers and potential customers.
Site visitors have little patience for generic Web experiences that ignore the context of their visit. The opportunity for marketers is to connect content with context, to deliver personal Web experiences that deliver business results.
The Ektron Marketing Optimization Suite (EMOS) empowers marketers to create relevant, personalized Web experiences that deliver better business results. Engage customers with targeted marketing to drive them to take action. Maximize conversion rates through sophisticated multivariate testing. Analyze site performance by connecting your Web analytics data to your marketing teams in real time. Create business agility by empowering marketing with both data and tools with the Ektron Marketing Optimization Suite.
To learn more about the Ektron Marketing Optimization Suite, see Rapidly Test and Target to Optimize Results.
Ektron's Marketing Optimization Suite consists of the following components of Ektron.
The Business Analytics feature lets you track statistics about visits to your website. You can use it to determine the following kinds of information:
Ektron's Persona Management (PM) feature lets you leverage categories of users who fit a targeted demographic, attitude, or behavior, and therefore may be interested in similar information, products, and so on, so that you can engage site visitors in meaningful and relevant ways. PM lets you create personalized Web experiences, where content is matched to a visitor's unique interests, thereby increasing their engagement and driving more marketing qualified leads to your sales team.
Site Overlay provides an easy-to-use visual map of popular links on a Web page, based on the frequency of clicks. When Site Overlay is enabled, each link on a page is represented by a horizontal bar graph. When you hover over the graph, you see its statistics. The following image shows menu links and the overlay bar graphs.
The Targeted Content widget lets you personalize a site visitor's experience by providing content that matches their interests, thereby placing your site information in the context of your users. For example, the search keywords used to find your site might determine the best offer to show a prospect. Or, site members might explicitly state their interests by adding to their user profile or filling out a survey.
Multivariate testing lets you offer several variations of the same page, then measure site visitors' reactions to each variation. The one that generates the most conversions is automatically promoted to the design for that page, thereby maximizing your website's ROI.
Personalization is fast becoming an integral part of websites like iGoogle and Facebook, and organizations see personalization as a way to make their sites "stickier" and more engaging. Ektron provides tools to let membership users personalize their experience on your site, bringing relevant information to their fingertips. By letting users add widgets, applications, and feeds to a website, Ektron provides a framework on which to easily build true, personalized portals.
The SEO server control analyzes your website for W3C compliance, what information Google has about the page, Alexa rankings, image alt text, keyword density and metadata. SEO lets you know how (and if) you have set these values.