Recommending Related Products to a Customer
Ektron eCommerce lets you recommend related products to a customer (site visitor) based on products they are currently viewing.
Cross sell and upsell tactics are designed to increase the amount of cart sales. Use the Recommendation server control to add cross sell and upsell offers.
Cross sell offers items related to a catalog entry. So, for example, if someone is purchasing a digital camera, cross sell items might be a carrying bag, digital photo printer, larger memory cards, additional warranty, and so on.
Up Sell refers to similar but more expensive items. So, for example, if someone is viewing a 7 megapixel digital camera, upsell items might be a 10 megapixel camera, or a digital SLR camera.
Displaying Cross Sell and Upsell Items on Your Website
Use the Recommendation server control to place cross sell or upsell items anywhere on a Web page. A single control can only show either cross sell or upsell items.
Assigning Cross Sell and Upsell Items to a Catalog Entry
- Open the catalog folder containing the catalog entry to which you want to assign cross sell items.
- Click that entry.
- Click View > Cross Sell or Up Sell.—Image—
- Click Add. A screen displays all catalog folders.—Image—
- Open the folder that contains the cross sell or upsell catalog entry.
- Click that catalog entry.
- Click OK.
- Enter additional cross sell entries as needed.
- Choose Action > Save.